Demand Response can be seen as one effective way to harmonize demand and supply in order to achieve high self-coverage of energy consumption by means of renewable energy sources. This paper presents two different simulation-based concepts to integrate demand-response strategies into energy management systems in the customer domain of the Smart Grid. The first approach is a Model Predictive Control of the heating and cooling system of a low-energy office building. The second concept aims at industrial Demand Side Management by integrating energy use optimization into industrial automation systems. Both approaches are targeted at day-ahead planning. Furthermore, insights gained into the implications of the concepts onto the design of the model, simulation and optimization will be discussed. While both approaches share a similar architecture, different modelling and simulation approaches were required by the use cases.